Have you ever observed a drop in your month-to-month listeners or have you ever observed your viewers is slowly shedding curiosity in you? Do you are feeling such as you’re presumably changing into irrelevant to your followers and don’t know what to do?
If that’s the case, this text was made for you. Sit again and take notes as we talk about widespread errors artists make which finally results in you shedding Spotify month-to-month listeners.
1) You Don’t Launch Sufficient Music
For a second, take into consideration the sensation you get once you end a brand new music. You’re stuffed with unmeasurable pleasure to indicate the world your exhausting work and expertise that you simply’re instantly contacting your music distributor and planning your subsequent launch.
That is the place I ask you to slam your foot on the brakes and take into consideration a few issues first.
Do you presently have a prolonged backlog of songs that may very well be completed and launched within the coming months/yr?
Do you propose on releasing music each 3, 6, or 12 months and for those who do, are you going to be releasing a single, EP, or album?
That is one thing most artists don’t take into consideration when releasing music nevertheless it’s arguably one of the vital vital elements you’ll be able to plan for.
Fast Ideas: At a minimal, it’s advisable you launch a brand new single each 3 months, an EP each 6 months, or a full album each 12 months.
To plan this accordingly, attempt holding onto a small share of songs and strategize your launch for them with the suggestions above.
This may make sure you continuously have a cycle of latest content material rolling out to your followers and this may also give them content material to sit up for all year long(s).
2) Your Social Media Presence is Mediocre
As everyone knows, social media has taken over our world by storm. It has allowed us to create an entire new method of promoting ourselves and has additionally allowed us to attach with our fanbase on a way more private stage.
Making nice music and selling it’s only one piece of the puzzle. The opposite half is connecting, rising, and retaining your fanbase on Social Media.
Mostly, artists run out of content material concepts that they’ll share on their social media and that is fairly comprehensible. Nonetheless, for those who get into the behavior of not posting usually, you’ll begin to see your engagement trickle away and your followers will possible lose curiosity in you.
Fast Ideas: You’ll be able to take a look at some good social media content material recommendations beneath however there’s a a lot bigger spectrum of concepts to drag from.
– Behind the scenes footage/movies from a current manufacturing of yours
– Stay efficiency
– High quality images of the artist/band
– Milestones you’re pleased with
– Upcoming releases
– Tutorials or sharing a fast music you made (This doesn’t need to be a music you launch)
You get the image, the concepts listed below are limitless. Simply ensure the content material you select to share is related to you, your music, and your fanbase and don’t neglect to have enjoyable with it!
3) You’re Altering Genres
As a musician, you don’t at all times take into consideration the kind of music you’re making till it’s time to launch and put it on the market however this may be one thing you need to begin excited about beforehand.
Although it’s attainable to make substantial style transitions inside your profession, it’s advisable you keep inside your major style so that you don’t throw off your followers’ expectations and most significantly the Spotify Algorithm. (Examples of “Main Genres” may very well be: Pop, R&B, Jazz, Nation, And so forth.)
Fast Ideas: For those who’re getting uninterested in your major style, attempt creating music throughout the “Sub-Genres” that fall below your major style. (Instance: Main Style: Home | Sub-Style: Float Home or Tropical Home)
Doing this can maintain your music throughout the identical ballpark however it can additionally create sufficient of a distinction to retain your fanbase’s curiosity with out making a considerable style change.
4) Your Spotify Artist Profile Is Stale
Probably the most easy instruments at your disposal may be your Spotify Artist Profile. Right here, you’ll be able to promote future releases, add customized imagery, create a private bio, and hyperlink your social media.
To be taught how one can optimize your Spotify Artist profile, take a look at this weblog submit.
Nonetheless, the subject we’re centered on is staying related along with your fanbase identical to we’ve mentioned within the earlier factors, and as talked about, you need to keep away from being stale and inactive.
– Replace your bio semi-annually (Embody milestones, influences, collabs, and so forth.)
– Replace your header picture, change your profile picture, and change out images in your picture gallery quarterly / semi-annually
– Change your “Artist Decide” month-to-month (You’ll be able to share an upcoming live performance, playlist, or perhaps a new/previous launch)
– Add a customized video canvas to your music(s)
For those who comply with the entire steps we’ve mentioned, you’ll absolutely retain your fanbase and also you’ll possible achieve new followers en masse. Turning into irrelevant is an comprehensible concern however for those who create the suitable recreation plan forward of time, you’ll solely set your self up for achievement.
To shortly recap, take a look at the principle focal factors beneath:
1. Launch music steadily (Single each 3 months, EP each 6 months, or Album each 12 months)
2. Submit in your Social Media steadily with content material that resonates with you or your fanbase
3. Maintain making music below your “Main Style” and mess around with the “Sub-Genres” for those who get bored
4. Replace your Spotify Artists Profile quarterly / semi-annually (Photos, Bio, Artist Decide, Video Canvases to your music(s), and so forth.)
Trying to Promote your personal Music?
Use our Spotify Playlist Pitching Service or TikTok Sound Promotion service.