Final month, the 500px workforce hosted our second Licensing webinar in our In Focus collection. In Focus dives deep into varied Licensing and business themes to interrupt down matters and ideas aimed to assist photographers develop their portfolios with content material varieties picture patrons are in search of.
Our newest webinar, In Focus: Capturing realness in business pictures, detailed the significance of realness and authenticity in business promoting. The 500px workforce walked by way of varied phrases and buzzwords generally used, and illustrated how one can shoot profitable content material for in the present day’s shoppers.
“It’s an thrilling time,” says our Neighborhood Supervisor, Logan Bales. “We’re experiencing a turning level inside promoting. Gone are the times the place manufacturers and corporations can ‘pull the wool over shoppers eyes’ and rely solely on ways. At present shoppers are extra educated and are particularly conscious of selling and promoting methods that had been traditionally used.”
What does this imply? Effectively, the patron model relationship is altering drastically, and we see extra shoppers being verbal of their expectations and wishes. Shoppers need to see extra sensible and on a regular basis depictions of individuals and life of their promoting. They need to cease chasing perfection and as a substitute deal with international impacts and values. This has led to manufacturers and corporations adopting extra relatable and real branding that builds belief and transparency that buyers need to see.
In case you are contemplating incorporating realness and authenticity into your business portfolio we extremely suggest you take a look at the recorded webinar on our 500px YouTube channel and obtain the PDF in our 500px Licensing Discord to discuss with. You’ll study key phrases, see actual life promoting examples, and study our business shoot technique that can assist you profit from your photoshoot. Plus, the 500px workforce deconstructs varied demographics that can assist you strategically plan your shoots, and we give ample content material varieties and shot lists to work from!
Try the recorded webinar right here and ensure to hitch our 500px Licensing Discord to remain updated on trending themes and webinars!
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