How one can promote your new Christmas music

Christmas songs or “Vacation Music” could be a wonderful technique to not solely unfold vacation cheer to the world round, however to realize streams and new followers. Yearly, Christmas playlists crank tens of millions of streams

How to promote your new Christmas song
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Christmas songs or “Vacation Music” could be a wonderful technique to not solely unfold vacation cheer to the world round, however to realize streams and new followers. Yearly, Christmas playlists crank tens of millions of streams, and if you’re fortunate sufficient to get on certainly one of these lists they’ll present greater than sufficient buying cash, after which some. Getting on these seasonal playlists can be a good way to keep up month-to-month listeners on Spotify, because it’s little question there’s a typical lull in consideration throughout the months of November/December. On this article, we cowl the most effective promotional strategies in your Christmas or Vacation impressed launch.

1) How one can get your music on Christmas playlists

That is by far among the best methods to advertise your vacation music. Particularly, Spotify playlists are essentially the most profitable and best to entry for artists. Whilst you can most undoubtedly do your individual analysis and attempt to search out curators, it’s common for them to be focused by a whole bunch, if not 1000’s of artists. Operating a Spotify marketing campaign with Playlist Push is a good way to succeed in playlists which are particular to Christmas and Vacation music, and it’s additionally a good way to succeed in playlist curators who’ve a variety of playlists that might function such music. This can even increase the Spotify algorithm to set off extra discovery in your music throughout Spotify.

Simply use our Playlist Promotion service to arrange a marketing campaign, add genres that suit your music, and you’ll want to add the style “Christmas” or “Holidays”. We’d additionally advocate including different particular genres (Indie, Nation, Pop, and so on) for the music as many curators who run playlists could be open to including Christmas themed music to their playlists.

In the case of getting on playlists there actually is not any higher service than Playlist Push.

2) Join with YouTube playlists

YouTube is a good place to get your music on Christmas and Vacation playlists, but it surely does require just a little bit of additional detective work – simply seek for a related playlist in your music and compile successful checklist. For instance, for those who seek for “Indie Christmas Music”, click on on the playlist, then click on on the channel identify to see their contact information. Right here you can probably contact them straight. See the instance beneath:

Instance of Playlist Push curator School Music on YouTube

Now you’ll wish to craft a really quick request and you’ll want to give all related hyperlinks to your music in order that the curator can simply add your music. Most severe YouTube playlist curators can have an e mail or a particular hyperlink to submit your music to. These curators can simply get overloaded with submissions so you’ll want to comply with up.

3) Timing of your Christmas music.

You will need to begin doing this work for the vacation season as quickly as you’ll be able to. Early to mid-November is a good time to begin monitoring down these curators since they are going to be getting slowed down as we get nearer to Christmas and the top of the calendar 12 months. You possibly can all the time get on a Spotify playlist a number of days earlier than Christmas, however as you’ll be able to think about as quickly as December twenty fifth passes, Christmas and Vacation music consumption drops to almost zero.

4) Unfold the cheer on TikTok.

Making a TikTok along with your Christmas music is a good way to interact an enormous viewers. Large quantities of persons are dwelling with their households scrolling on their telephones! You possibly can request or inform the TikTok group so as to add your music to their very own Christmas or Vacation playlists. Additionally, one other nice technique to promote your Christmas sound on TikTok is to create a video that’s enjoyable to interact with and can result in individuals creating extra movies. Hiring Playlist Push to ship your music to TikTok influencers is a unbelievable technique to get TikTokers to make use of your music, which in fact can result in extra streams on streaming companies like Spotify and Apple Music. Be taught extra about our TikTok campaigns go to our TikTok Promotion Web page.

5. Native outlets and eating places.

Most espresso outlets, eating places, and retail shops are all the time searching for new and related music to maintain their patrons completely satisfied. You possibly can both create a Vacation playlist for a particular venue and share the hyperlink with their supervisor, or just ask them so as to add the music to their Spotify playlist in the event that they use Spotify for Manufacturers. These companies ought to be utilizing a correctly licensed overhead music firm, however you’ll be able to make certain that a lot of them usually are not.

6. Carry out at vacation occasions

If you happen to’re a reside performer, reap the benefits of the various vacation occasions taking place in your group this time of 12 months. From tree lighting ceremonies to workplace events, there are many alternatives to get your Christmas music on the market. And who is aware of, perhaps you will even land your self a gig acting at Santa’s workshop!


In the case of on-line music promotion it may be onerous to seek out simply anybody who will help with Christmas and Vacation promo. Hopefully, these methods will provide you with a leg as much as unfold that vacation cheer. Additionally, do not forget that having a Christmas music in your catalog is superb and could be repeatedly promoted annually!

Seeking to Promote your Christmas Music?

Take a look at our Spotify Playlists Promotion or TikTok Music Promotion service.