Coi Leray Is The Face of SNIPES’ New Attire Assortment

Supply: SNIPES / Snipes

Coi Leray has partnered with SNIPES to advertise its new attire assortment from SNIPES. The “Gamers” rapper would be the face of the streetwear and retailer’s first quarter attire marketing campaign.

Supply: SNIPES / Snipes

“I’m thrilled to be the face of SNIPES’ new streetwear assortment! Trend has at all times been an enormous a part of my life,” mentioned Leray in a press release.  “The SNIPES group has carried out a tremendous job designing this assortment – the items are recent, enjoyable, and so on-trend. That is just the start of a fantastic partnership – Coi Leray and SNIPES, child!”

Citing Coi Leray’s youthful power, grind and magnificence, SNIPES plans to enhance her provide you with matching type. Leray is featured in a Grand Theft Auto-styled clip that showcases a day in her life and the aesthetics that go round it whereas she kicks it in Miami.

“Coi Leray embodies every thing that SNIPES stands for – creativity, authenticity, and individuality,”  mentioned Paula Barbosa, VP of Advertising and marketing for SNIPES, in a press release. “We’re excited to collaborate together with her to deliver a recent perspective to our Q1 assortment, and we will’t await our prospects to expertise the distinctive power that Coi brings to the model.”

Supply: SNIPES / Snipes

As for the brand new SNIPES assortment, it options streetwear staples like hoodies, leggings, nylon jackets and pants to combine and match to create a singular match. “On daily basis is an opportunity to go get it,” says Leray within the clip (watch beneath). All of us received the identical 24 hours. What you select to do with yours is on you.”

The gathering is already at SNIPES shops and on-line at snipesusa.com.