BET has unveiled an ode to hip-hop to have a good time its fiftieth anniversary, delivered within the traditional rhyme type of The Roots’ frontman Black Thought.
In a black-and-white video directed by revered video director Benny Growth, Black Thought tells the story of the origins and speedy ascent of hip-hop, along with the significance to those that find it irresistible. He narrates as scenes from rap’s historical past play out on display screen.
In an announcement, Black Thought mentioned, “I keep in mind a time earlier than hip hop and it’s one thing that we have to cherish and admire and never take with no consideration as a result of it’s not assured. Although it’s all the time been there for folks for the previous few generations, it’s not assured that it’s going to all the time be there if we don’t, you understand what I’m saying, deal with it the best way we’re presupposed to and proceed to pour ourselves and to speculate into it in an genuine means.”
Hip-Hop 50 has been celebrated throughout numerous platforms. LL Cool J launched a large tribute to the fiftieth anniversary of hip-hop on the sixty fifth annual Grammy Awards by introducing Black Thought to kick off the festivities.
The efficiency included options from Run-DMC, LL Cool J, DJ Jazzy Jeff, Questlove, and extra. LL Cool J introduced out his trademark boombox, earlier than ceding the stage to Salt-N-Pepa. Rakim adopted, with Questlove accomapaying him on the drums.
Chuck D and Flava Flav from Public Enemy stormed the stage instantly after, earlier than a quick interlude launched a bar-for-bar verse from Cool J and Black Thought. Houston legend Scarface got here by means of with bars from “Thoughts Enjoying Tips On Me” by his group Geto Boys earlier than ceding the stage to Ice-T. Queen Latifah adopted, earlier than Methodology Manhit the stage rocking the Wu-Tang brand behind him. Jay-Z, within the crowd, couldn’t assist however rap alongside. Massive Boi rolled by means of shortly after, inflicting Pharrell within the crowd to bust out a large smile.